In case you missed it, Barack Obama was sworn in President of the United States this past Tuesday (or maybe Wednesday).
Now plenty of celebrities participated in the historic and prestigious event. Some of them performed in honor of President Obama. But, let’s also be real. They were also there to promote their current projects.
Take Beyonce. She sang Etta James’ “At Last” for the Obamas’ first dance together as President and First Lady.
While the song title is symbolically appropriate for the inauguration of our first black President, it also serves to highlight the fact that Beyonce portrays Etta James in the biopic “Cadillac Records” in theatres now.
Mariah Carey performed her classic hit “Hero” and dedicated it to Obama.
Now Mariah has sung this song at different events which invoked hope or the need for it – Live 8 and America: A Tribute to Heroes (the 9/11 telethon). Thus, it makes sense that she would sing “Hero” in honor of Mr. Hope himself. She has no reason to promote an old song... Yes and no. “Hero” is a fine selection from the Mariah catalog to sing for Obama. But “Hero” is featured on her new greatest hits album “The Ballads,” which coincidentally was released on inauguration day.
Now I’m not dissin’ these divas and other performers. You can honor, promote and work it! Do you disagree? Is it kinda tacky? Let me now.
And who else do you think slyly promoted his/her work while honoring the President? Who did it the best?
My vote goes to the J. Crew. When you become the pseudo-official clothing of the First Family, you know you done good.
And which entertainer do you think hurt more than helped his/her career at the inauguration?
Unfortunately, I think that goes to poet Elizabeth Alexander. I’m not sophisticated in poetry (far from it) but I didn’t connect to her poem, “Praise Song for the Day.” I was hoping to. Maybe you can explain it to me.
Oh by the way, you can buy a copy of Alexander’s “Praise Song for the Day” too.

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